
Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
CNN
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China.
Political fervor in the United States reached a high last month as the White House called for a diplomatic boycott of the Games, a statement against human rights abuses that Washington has accused Beijing of perpetuating in the country's western Xinjiang region.
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