Old Navy won't keep women's plus-size clothing in a separate section
CNN
Old Navy will end its practice of separate plus-size sections for women's clothing in stores and online and begin offering all of its women's apparel in sizes 0 to 30.
The move comes as online fashion brands such as Eloquii, Dia & Co., Elvi and Torrid gain success targeting younger shoppers looking for a more inclusive range of clothing sizes than retailers have offered in the past. Traditional retailers such as Target (TGT), Nike (NKE) and Nordstrom (JWN) have also broadened their size options. Part of that is because Lane Bryant, a specialty retailer for plus-size styles, has closed more than 200 stores in recent years, opening up a void in the market. At Old Navy's 1,200 shops, all of its women's offerings starting Friday will be showcased together, along with new mannequins throughout the store in sizes four, 12 and 18. Signs will highlight the changes, and prices will be the same across sizes.
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