NYC men’s underwear startup hosts popular ‘Tupperware parties’ — with scantily clad models and ‘a few bottles of rosé’: ‘Very wholesome’

This is not your mother’s Tupperware party.

The type of confab once reserved for 1960s suburban housewives placing bulk orders for plastic containers is now hawking a very different product — men’s underwear.

Instead of tables stacked with kitchenware, the trunk shows involve a troupe of hunky male models stripped down to their skivvies.

Along with ogling the fellas, guests can sip and snack as they browse products from the start-up men’s underwear brand ALPHX — a party pitch Heidi Hapanowicz couldn’t resist.

“I was like, that sounds amazing, sign me up,” the personal brand photographer told The Post, recalling she was approached as the prospective host for the brand’s first-ever party in her Manhattan apartment.

ALPHX co-founders Garrett Swann and Tom Speight came up with the idea of updating the classic shindig to connect directly with consumers and get real-time product feedback.