Not Just A Cup: Why People Are Losing Their Minds Over The Stanley Tumbler
HuffPost
Psychologists and marketing experts reveal why people are obsessed with getting the newest water bottle.
Is it a cup or a cult?
Earlier this week, Stanley, the company behind the TikTok-famous vacuum-insulated tumblers, released its limited edition Valentine’s Day collaboration cups with Starbucks, to unbelievable fanfare.
The cups, sold exclusively at Target stores, had some people camping outside their local stores to secure the goods. Videos posted on TikTok show parched fans racing through the aisles of Target to get to the 40-ounce water bottles.
A video on TMZ shows a man desperately jumping over the counter at a Target’s Starbucks to steal a box of the tumblers, which run for $45 apiece. (Water is essential, people, but a Stanley cup is not!)
The new Stanley cups, which come in Cosmo Pink and Target Red, are already up on resale sites like eBay and listed at prices up to $300 ― not surprising given the fact that a rep for Starbucks confirmed that the cup will not be restocked.
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