Newly retired Canadian Olympian Georgia Simmerling launches female-focused sports agency
CBC
For Georgia Simmerling, retirement is looking pretty much as you'd expect from a four-time Olympian in three different sports: busy.
Just one week after officially retiring from a career that included Olympic appearances as an alpine skier, ski-cross racer and track cyclist, the 32-year-old Simmerling is launching a female-focused sports agency, AG Sports Inc.
"There is a massive space for female representation in the agency world in Canada and I am so ready to stir that pot and shake things up in this country," the Rio 2016 Olympic bronze medallist said this week from Toronto.
"The world is watching women's sports. The facts are showing that. Brands and organizations and corporations need a little nudge to show them that this is the time to invest in women's sports and I'm thrilled to take that on."
She noted the record 4.4 million Canadians who watched the women's soccer team win gold in Tokyo as well as 836,000 viewers for the women's world hockey championship gold-medal game as recent examples.
WATCH | Georgia Simmerling on life after sport, hopes for future of women's sports:
Simmerling has already signed an impressive lineup of athletes, including recent world hockey champion Blayre Turnbull, women's eight rowing Olympic gold medallist Kasia Gruchalla-Wesierski, world canoe champion and Tokyo bronze medallist Katie Vincent, Olympic bronze medallist in keirin cycling Lauriane Genest, track and field's Maddy Price (fourth in Tokyo 4x400-metre relay), alpine slalom specialist Amelia Smart and freestyle halfpipe skier Amy Fraser. There are more to come.
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