New Year’s Eve revelers pay $650 for seat at Applebee’s, $12,500 at Times Square lounge to watch ball drop
NY Post
Would you pay $650 for a table at Applebee’s in Times Square to watch the ball drop?
Apparently many New Year’s Eve revelers are willing to fork over just that and even more — including $12,500 for a luxury couples package at the Marriott Marquis — to ring in 2024, according to events entrepreneur Joshua Perla.
Perla, founder of events sites BallDrop.com and NewYears.com, said business has been brisk for the 30 different Times Square packages.
“We are seeing an uptick in the price consumers are spending on New Year’s Eve tickets that include a live view of the ball drop in Times Square,” Perla told Side Dish.
That includes the $650 per person seating at one of the two Applebee’s locations in Times Square, which will offer a menu that goes beyond the fast-food chain’s usual fare of bottomless salad and pasta options.
“You are really paying for the real estate, to be in the area and ultimately to get a view of the ball drop at midnight,” Perla said.
