New 'soil first farming' brand created to encourage soil health on P.E.I.
CBC
The P.E.I. Department of Agriculture has created a new brand to encourage more soil-healthy practices on Island farms and ranches.
The branding is for 'soil first farming' and includes a series of promotional videos, as well as a website that promotes the current programs available around improving soil health.
"Our soil is so important to the agriculture industry and it all starts there," said Bloyce Thompson, minister of agriculture and land for Prince Edward Island.
"We've already committed a million dollars in our soil health programs in this year alone, so we're going to continue to do that."
There is also an educational component to the new campaign.
"The message is just that the program exists, and to get the brand out there," said Hardy Strom, soil health research and development co-ordinator.
"To have that brand out there, and as many faces as possible, we'll be able to get more uptake and more interest in all of the programming."
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