New Republican leader Lisa McClain talks messaging 'playbook' in the Trump era
Fox News
New House GOP Conference Chair Lisa McClain spoke with Fox News Digital about joining the ranks of senior Republican leadership and how to navigate it in the Trump era.
"If you take a look at the last election cycle, Republicans had the winning message, and it was simple, it was consistent, and it was easily repeatable, right?" McClain said. "So, ‘Make America Great.’ Make America ‘blank’ again. Make America strong again. Make America energy independent. It was simple and it was concise. And the message worked so well that it didn't matter if you were in a [moderate or heavily Republican] district." Elizabeth Elkind is a politics reporter for Fox News Digital leading coverage of the House of Representatives. Previous digital bylines seen at Daily Mail and CBS News.
"Everyone's not trying to reinvent the wheel. They have a playbook that they can all sing from, so to speak." Follow on Twitter at @liz_elkind and send tips to elizabeth.elkind@fox.com
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