New initiative in J&K to restore lost glory of Pashmina shawls
The Hindu
Plans are afoot to re-engage women artisans in critical production process by doubling wages and announcing MSPs for GI-certified products
Over a period, the number of women associated with hand-spinning of yarns for Pashmina shawls has dwindled significantly in Kashmir, but a rare initiative to double the wages and ensure round-the-year orders is likely to see the re-engagement of women artisans in a critical production process of the world-famous hand-made shawls. The Centre For Excellence (CFE) has been set up by shawl trader Mujtaba Kadri, who owns the ‘Me&K’ brand and Aadhyam-Aditya Birla Group at the old city’s Narwara area to restore the lost hand-driven processes involved in the intricate shawl weaving industry here. It will start enrolling women weavers from September 1.
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