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New festival showcases underground artists in Montreal’s Southwest borough
Global News
Vitrine Festival is taking place in Montreal's Southwest borough, an area organizers say was an artistic desert for too long. The goal: showcasing emergent artists.
A new summer festival is popping up in an area organizers say was an artistic desert for too long.
Vitrine Festival is taking place this week in Montreal’s Southwest borough, a grassroots effort that aims to showcase emerging artists who wouldn’t have an opportunity in Montreal’s established festival scene.
During their shows, Vitrine combines music, art and food to create a unique experience.
“For example, we have a music jam that’s going to be with live painting, so we try to see when you put two disciplines together in the same room, how do they communicate with each other,” explained Moose Felinhi, Vitrine’s co-founder.
Their first event: a DJ and a chef faceoff last weekend, with the event’s leftover food going to a non-profit organization.
Known as Canada’s cultural capital, Montreal is host to dozens of festivals every year. Some of the country’s biggest, like the Montreal International Jazz Festival, call the city home.
But organizers say Vitrine is like no other.
“First of all we’re based in the Southwest and if you look at the festival map in Montreal, there’s a big hole around the area of Griffintown, St. Henri and Verdun,” Felinhi said.