Netflix touts Korea success flagging $4.7 billion economy boost
The Peninsula
Netflix Inc. celebrated its successful foray into South Korea by highlighting its contributions to the country’s economy increasingly fueled by entertainment businesses.
The streaming giant has had a series of hit shows by partnering with creative studios in South Korea since it began offering service in the country in 2016. The latest hit -- Squid Game -- has topped its global rankings this month, becoming the first Korean drama to claim the No. 1 spot in the U.S.
The show is a product of Netflix’s aggressive expansion in South Korea. Netflix added 5.6 trillion won ($4.7 billion) to the economy between 2016 and 2020, with 2.3 trillion won in just last year alone, the company said Wednesday in a report jointly written with Deloitte.
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