Netflix series will showcase unique global appeal of athletics, says Coe
The Peninsula
Nassau, Bahamas: Track and field s own Netflix series, focusing on sprinters and due to be aired ahead of the Paris Olympics this summer, will reveal...
Nassau, Bahamas: Track and field's own Netflix series, focusing on sprinters and due to be aired ahead of the Paris Olympics this summer, will reveal the global appeal of the sport to a wider audience, according to Sebastian Coe.
Athletics as a sport has found itself, at times, struggling against the multitude of other sports and activities on offer.
Netflix series showcasing Formula One, golf and tennis have proved very popular and World Athletics president Coe is hoping the six episodes based around sprinting, with last year's world championships in Budapest as the backdrop, will have the same effect.
"It was really interesting when I spoke to the Netflix guys," Coe said in Nassau ahead of the World Athletics Relays.
"The thing that really surprised them (is) when you go to a world championships and on the first day you're celebrating gold medals from Dominica and Ecuador, you know that you are in a truly global sport."
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