Nestlé is releasing a lineup of frozen food for people on Ozempic and other GLP-1 drugs

Nestlé, the maker of frozen food brands like Stouffer’s and DiGiorno, is slimming down with a new line of food for people taking GLP-1 drugs, such as Ozempic, for weight loss.

Nestlé, the maker of frozen food brands like Stouffer’s and DiGiorno, is slimming down with a new line of meals for people taking GLP-1 drugs, such as Ozempic, for weight loss. The new frozen food brand called Vital Pursuit will consist of 12 portion-controlled meals, high in protein plus fiber, “intended to be a companion for GLP-1 weight loss medication users and consumers focused on weight management,” the company announced Tuesday. It’s the first brand from Nestlé specifically for people on drugs like Ozempic and Wegovy, joining other companies in expanding to cash in and remain relevant. J.P. Morgan predicts that obesity medication will soon be a $100 billion market and sees about 9% of the US population being on a weight-loss drug by 2030. The long-term effects of GLP-1s — or glucagon-like peptide 1 agonists — on people’s health remains unclear. However, a recent study on Wagovy significantly reduced heart risk in addition to helping with weight loss. The results showed that the average weight loss for people using the medication was sustained for up to 208 weeks, or four years. The drugs have changed the way people eat, both in portion sizes and frequency, according to Nestlé North America CEO Steve Presley, who said in a press release that Vital Pursuit “provides accessible, great-tasting food options that support the needs of consumers in this emerging category.” A full lineup of Vital Pursuit options was not immediately released, but it will hit grocery stores later this year with a suggested price of $4.99 or less. The meals are made with whole grains or protein pasta and consist of sandwich melts, pizzas and bowls, enriched in nutrients like potassium, calcium and iron that the prescription drug users might miss from eating less food overall.