Nellai Crafts set up
The Hindu
A common platform to market handmade products
An initiative taken by Collector V. Vishnu is all set to revive sagging business fortunes of highly skilled rural artisans of the district who produce a range of exquisite handcrafted products. The rural artisans are producing excellent handmade products such as Pattamadai mat, sisal fibre ornaments of Kalakkad, banana fibre products of Kalakkad, wooden toys of Ambasamudram, brassware of Ambasamudram, terracotta of Kaarukurichi and Pudukkudi sarees and pure honey of the Western Ghats by Kaani Tribes, crispy Kallidaikurichi appalam and Maanjolai Tea, known for its mesmerizing aroma. Since these products lack attractive marketing strategies, the artisans are not able to push their products in the highly competitive market.
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