Need mixers for your party? Craft beverage companies get creative with lemonades, ginger ales and tonics
The Hindu
As the festive season launches and parties move to drawing rooms, craft beverage brands rush to equip home bars with refreshing, healthier lemonades, ginger ales and even fragrant edible garnishes
From Deepavali till New Year, there is a surge in consumption, driven by a younger population with considerable spending capacity and a desire to experiment with new flavours. Enter homegrown, craft, non-alcoholic bottled beverages that offer respite from sugary fruit juices and regular mass-produced colas. While there was a flurry of premium tonic waters pre-pandemic, now it is time for craft lemonades and ginger concoctions.
Such is the Indian penchant for soft drinks, that the industry is growing at 16.2% to reach a mammoth $20.4 billion by 2030, according to Goldstein Market Research.
Sepoy and Co. Mixers, known for its variety box of tonics, launched a line of lemonades (at ₹95 per 200ml bottle) as soon as the second wave of COVID-19 subsided in June 2021. “Growing up, we always had some sort of lime cordial or a lemon fizzy drink. So, we wanted to look beyond the lemon offerings currently available in stores,” says founder Angad Soni.
Flight six of Starship was seen as a test of whether SpaceX’s first booster catch was pure precision or relied on a stroke of luck.
Discover the fascinating science behind how a pencil writes, from carbon atoms to condensed matter physics explained concisely.
North American cicadas have life cycles that last for prime numbers of years, putting pressure on the idea that humans created mathematics.
Stationary objects balance on a wide base due to gravity, while moving vehicles balance due to forward force.
The Ministry of Defence expects the MoA to enable the two organisations to access testing facilities available with each other for mutual benefit.
Research has uncovered the transmission of pathogens between managed honey bees and wild pollinators, a process called pathogen spillover and spillback
Podcasts have become our best friends, especially during the Covid-19 pandemic. Whether you are cooking, sketching or going on an evening walk, there is a show that matches your mood. From horror tales to informative conversations to just two friends talking about anything & everything relatable, podcasts have become a part of our lives unknowingly. Over the years, more voices have joined this audio landscape and filled it with stories that resonate with our lives. Podcasts serve as a reminder that everyone has a story worth telling and listening to!
CSTEP study shows Bengaluru needs 36,000 EV charging guns, 400 stations by 2030, with potential impact on grid.
A nuclear fusion reaction can generate more energy than it consumes, but the technologies to harness it to generate electricity continue to stay out of reach.
BMW has introduced the new M340i xDrive, a high-performance sedan combining strong design, advanced technology, and the capability for thrilling drives.
This week’s Sci-five quiz is on semi-conductor.