Nearly 60% of Canadians prioritize discounts on expiring food, survey says
Global News
According to Canada’s Food Price Report 2024, prices are expected to increase by 2.5 to 4.5 per cent in B.C., which is on par with the national average.
Food costs across Canada are turning shoppers into store hoppers and deal finders, according to a recent survey.
The survey, which was conducted by Dalhousie University in Halifax, found that consumers are making around seven trips to grocery stores a month, which is up two trips from a 2018 study.
It also found that nearly 60 per cent of Canadians are seeking discounted food products, which include food near expiration dates.
A 50 per cent discount is enough for them to buy expiring food.
“A lot more people are absolutely looking for deals,” said Sylvain Charlebois, director of the Agri-Food Analytics Lab at Dalhousie University.
“And it’s a decision driver at the grocery store.… Basically, if it’s not on sale, they won’t buy it. ‘
The most purchased discounted food products include:
Charlebois told Global News the survey found consumers are actively switching which grocery stores they visit as well.
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