NBC's Summer Olympics ratings are in free-fall
CNN
After pandemic-fueled delays last year, the Tokyo Olympics have gotten a lot of attention around this summer. Unfortunately for NBC, that attention has not translated to viewership.
NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. Viewership in prime-time is even worse, down 51%. The good news for NBC is that its prime-time coverage on TV is still averaging roughly 13.5 million viewers, bringing in a bigger audience than most of its rivals' broadcasts do right now. NBC's total audience delivery — which compiles viewership across broadcast TV, cable and streaming — gives that prime-time number a little boost, averaging 16.8 million viewers, according to the network.
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