NBA talks about the role of AI at annual All-Star weekend tech summit

The NBA has used artificial intelligence for some time

INDIANAPOLIS -- The NBA has used artificial intelligence for some time. It helps the league generate highlights in real time, gives referees assistance when determining if goaltending occurred, translates play-by-play into multiple languages and even powers the league's official app.

And more is undoubtedly on the way.

The league unveiled NB-AI, technology that the league says will “personalize the live game viewing experience," at the annual All-Star tech summit Friday. Commissioner Adam Silver kicked off the event by showing some examples of how it will work and brought out San Antonio rookie and No. 1 overall draft pick Victor Wembanyama to assist.

Among the highlights: taking actual NBA game clips and making them seem like a Spider-Man movie.

“Today, AI is creating a similar excitement to what we saw around the early days of the internet,” Silver said. “Intuitively, most of us have a sense that artificial intelligence is going to change our lives. The question, at least for me, is 'how?'”