![NBA rejects TNT’s attempt to match Amazon rights deal with potential lawsuit looming](https://nypost.com/wp-content/uploads/sites/2/2024/07/tnt-nba.jpg?quality=75&strip=all&1721839475&w=1024)
NBA rejects TNT’s attempt to match Amazon rights deal with potential lawsuit looming
NY Post
The NBA has fired its latest salvo in a brewing Cold War with its longtime partner in TNT.
On Wednesday, the NBA said that TNT “did not match the terms” of Amazon’s rights bid and that Amazon will be a new streaming partner for the league.
In response, TNT issued a statement asserting that it had the “contractual right” to match, and threatened litigation.
Earlier this week, TNT, a division of Warner Bros. Discovery (WBD) and an NBA partner since 1989, announced it had matched a competing bid to remain rights partners with the league.
While TNT did not name the company’s bid that it was matched, sources confirmed to The Post that it was Amazon.
Disney’s ESPN/ABC is keeping a majority of its NBA rights, including the NBA Finals, and Comcast’s NBC is also returning to the fold as a rights partner after more than 20 years out of the game.