N.C.A.A. Chief, Pressured by State Laws, Pushes to Let Athletes Cash In

Five states are poised to allow college athletes to profit from their fame starting on July 1, and the N.C.A.A.’s leader says the association is preparing to respond.

CORAL GABLES, Fla. — The University of Miami has long been able to make a glossy pitch to the students it hopes will star on its sports teams: an exceptional athletic tradition, respected academics, South Florida’s sun-kissed glamour. For months, though, coaches at Miami — and every other college in Florida — have had a new selling point: Play here and, thanks to a new state law, maybe make some money off your athletic fame. Florida and four other states are poised to allow players to make endorsement deals starting this summer, and with universities in other states anxious about losing recruits, the N.C.A.A. is moving anew toward extending similar rights to college athletes across the country.