Musk's X signs content deals with Don Lemon, Tulsi Gabbard and Jim Rome

Elon Musk's social media company X is unveiling three new shows featuring former CNN anchor Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host and former ESPN star Jim Rome.

Lemon will "share his unique and honest voice in 30-minute episodes, three times a week," the platform formerly called Twitter posted. 

Shows from Rome will stream on X five days a week, "starting after the Super Bowl," and 2020 presidential candidate Gabbard will be in "an exclusive series of documentary style videos," the San Francisco-based company said in additional, separate posts.