Most Canadians would avoid buying U.S. products post-Trump tariff: Nanos survey

A majority of Canadians would be hesitant to buy U.S. goods in response to the proposed American tariff on products from Canada, according to a new survey.

A majority of Canadians would be hesitant to buy U.S. goods in response to the proposed American tariff on products from Canada, according to a new survey.

The findings of a recently released Nanos Research survey suggest a tariff on Canadian exports into the U.S. would, for two-thirds of Canadians, negatively impact the likelihood they'd purchase U.S.-made goods.

On Nov. 25, U.S. president-elect Donald Trump said he would impose a 25 per cent tariff on imports from Canada and Mexico until the two countries clamped down on drugs, particularly fentanyl, and migrants crossing the border.

The study, commissioned by CTV News, determined that Trump's tariff plan would have the following effect on Canadian consumers:

Nineteen per cent of respondents said a tariff would not impact their approach while another four per cent were unsure if it would prompt a change in their buying habits.

As for Canada's response to the proposed U.S. tariff on Canadian products, most respondents favoured diplomacy over retaliation.

The poll also gathered public sentiment toward the current state of the Canada-United States-Mexico Agreement (CUSMA) following Trump's proposed tariff on Canadian and Mexican goods.