More bad news for Peloton: Another TV show character has a heart attack while riding its bike

It's been a rough few weeks for Peloton. And to round it off, another TV show character experienced a heart attack on the interactive bike.

And to round it off, another TV show character experienced a heart attack on the interactive bike — this time (spoiler alert) it's Mike Wagner (David Costabile) on the season 6 premiere of Showtime's "Billions."

Last month, Peloton saw an 11% stock drop immediately after the fictitious Mr. Big of "Sex and the City" fame died after riding a Peloton on the show's HBO Max streaming reboot. (HBO Max, like CNN, is part of AT&T's WarnerMedia division.)

Peloton said in a statement that although they understand why their products are sometimes featured in television shows, they did not agree for their brand and IP to be used on "Billions."

"As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives," a Peloton spokesperson said.