More Americans say they are "cutting the cord"
CBSN
More and more Americans seem to be "cutting the cord" and switching away from cable and satellite subscription services in favor of streaming services, reflecting changes in the way they consume television.
Five years ago, 63% of Americans mostly watched television through cable and satellite. Today, that percentage has dropped to fewer than half of all Americans, while the percentage of those primarily watching television via a streaming service on the internet has jumped 17 percentage points, from 20% in 2016 to 37% today. About one in 10 Americans watch their TV through a digital antenna, which replaced old-fashioned broadcast television several years ago. Most Americans 45 and older continue to utilize cable or satellite for watching TV, but streaming is now more popular than cable or satellite among adults under 45, and it's how most adults under 35 now consume television. Just 22% of adults under 35 now primarily watch television through cable or satellite.
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