Montreal woman wins Canada-wide pitch contest with menstrual pain relief device
CTV
A female-led Montreal company paving the way to relieving menstrual pain has come out victorious in a Canada-wide pitch contest.
A female-led Montreal company paving the way to relieving menstrual pain has come out victorious in a Canada-wide pitch contest.
"The idea was to have something that's a device, it's portable, you can wear it under your clothes," Juno Technologies Inc. co-founder Nanette Sene tells CTV News. "It's really effective and it works by inhibiting the feeling of pain."
Sene, who studied physical therapy, mechanical engineering and industrial engineering, says she came up with the idea three years ago while she was a student at École Polytechnique in Montreal.
"From my personal experience, I felt like it was a problem," she explains. "I felt like there was nothing new, nothing innovative on the market."
Sene says one of the best side effects of her company's endeavour is the openness with which women are willing to share their experiences.
"Even now, when we meet with either investors or partners and there is a women in the room, they start opening up more and telling us, 'Oh, I suffer from menstrual pain. I suffer from this and that,' which I think is probably the first time they have mentioned it at work," she said.
Sene adds it has been an empowering experience to allow women to speak openly in a professional setting.
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