Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
CTV
La Pimenterie's Curry Verde is the hot new thing on 'Hot Ones,' a hit celebrity interview show on YouTube.
Bottle after bottle of Curry Verde made its way down the La Pimenterie production line Thursday morning as workers filled the largest order for the green hot sauce ever placed.
Just how much is being made?
La Pimenterie founder Julien Frechette says that’s top secret -- but it's "a lot."
His client is big and constantly goes viral on the 'First We Feast' YouTube channel, which boasts more than 12 million subscribers.
After years of sending free samples, La Pimenterie finally caught its big break on 'Hot Ones,' a hugely popular YouTube show currently in its 21st season.
Host Sean Evans asks celebrity guests questions while they eat chicken wings with hot sauce that get progressively spicier.
"We just got the lucky email a couple months ago saying 'Hey Julien we wanna talk about this curry verde sauce,'" Frechette recalled.
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