Mixed reviews of holiday shopping season from Windsor-area small businesses
CBC
Some small boutiques in Windsor-Essex have given the 2024 holiday shopping season mixed reviews, saying that customers seem to be tightening their belts in the face of a rising cost of living.
But a couple of businesses say they benefited from an increased desire to shop local and to shop for experiences rather than products.
"My clients, a lot of them … purchase gift certificates for loved ones for my services because they've done them themselves, and they have seen how much it's been beneficial for them," said Stephanie Santos, the owner of Synergy Wellness in Kingsville, whose services include massage, sound healing and reiki.
"Again, that whole idea of having an experience versus a material item."
Santos's business is up over last year, she said, and her gift certificate sales are part of that overall trend.
The owner of Storytellers Bookstore on Ottawa Street in Windsor said she too is hoping to exceed last year's sales after three slow months in September, October and November.
"December made up for it," Linda Ward said.
"I think it went a lot better because of the postal strike. I think a lot of people decided that they were going to shop local rather than worry about getting stuff in the mail."
Books sold well this year, she said, particularly leather-bound classics. Puzzles were also popular.
"And I did notice that a lot more people are buying books for their kids. So that's a good thing," she said.
But Ward said customers also seem to be hurting financially, and they seem to have put more rigid spending limits in place to help them stay within their budgets.
"It's trying times right now," she said. "So it's hard on everybody."
Ayad Saddy, the co-owner of BB Branded, a lifestyle and sneaker boutique in Devonshire Mall, agreed that people have been tightening their belts now that the stimulus money that governments injected into the economy during the peak of the COVID-19 pandemic has dried up.
"It's been a little different from previous years," Saddy said.