Milwaukee brewery defends home turf with beer called "(not so) Horrible City IPA"

It may not become Milwaukee's new logo, but it's a slogan that's helping a soon-to-be launched craft beer sell.

MobCraft Beer started taking pre-orders on Friday for the ale, dubbed "(not so) Horrible City IPA," which should be available for consumption by early July. 

"We wanted to do something goofy — there is so much tension around politics in our world — and we want the fun part of it," Henry Schwartz, CEO of the brewery, told CBS MoneyWatch.