Michael Rubin’s Big Shot
The New York Times
Life isn’t all choppers and parties for the king of sports merch — he’s got plans.
Last month, after a three-day stretch in New York, Michael Rubin, was anxious to get back to Philadelphia to attend the home opener of the 76ers, the N.B.A. team of which he is an owner.
He left his 8,000-square-foot penthouse apartment in Greenwich Village and hopped into a waiting Mercedes-Benz van, which whizzed him a mile uptown to his helicopter, propellers awhirl. Thirty-five minutes later, he landed in a parking lot near the Wells Fargo Center, where the 76ers play, and was chauffeured to the arena in a Lincoln Navigator.
Mr. Rubin, 49, is the founder and chief executive of Fanatics, a 10-year-old company that manufactures and sells licensed merchandise online to fans of professional sports teams and more than 150 U.S. college athletic programs.
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