Meta Making "Zuck Bucks"- Digital Money In Mark Zuckerberg's Name: Report

Meta abandoned its effort to create a global cryptocurrency -- first called Libra but eventually re-branded as Diem -- in the face of fierce backlash by financial regulators around the world.

Facebook's parent company Meta is exploring the potential of digital money referred to internally as "Zuck Bucks" in a play on the founder's name, the Financial Times reported Wednesday.

Meta abandoned its effort to create a global cryptocurrency -- first called Libra but eventually re-branded as Diem -- in the face of fierce backlash by financial regulators around the world.

However, founder and chief Mark Zuckerberg has spoken about the importance of e-commerce and financial tools to his vision for an immersive online world called the metaverse.

"We continuously consider new product innovations for people, businesses, and creators," a Meta spokesperson said in response to an AFP inquiry.