‘Messi-cam’ to livestream player’s every football move in MLS Cup on TikTok
Al Jazeera
Messi will wear a camera on his chest, streaming the Argentinian’s every move, assist, goal and celebration during Inter Miami’s run at the MLS Cup 2024.
Fans of global football icon Lionel Messi are about to get an up close and personal view of the Argentinian’s every move on the pitch when he leads his Major League Soccer (MLS) team Inter Miami in the MLS Cup 2024.
In a first for football, the legendary forward will wear a camera on his chest during all Inter Miami games in the competition and fans will be able to follow his movement on the pitch via a TikTok livestream, the MLS announced on Monday.
The “Player Spotlight” stream, also dubbed “Messi-cam” by some fans on social media, will go live five minutes before the kickoff time for every Inter Miami game and can be viewed on TikTok channels of both MLS and Inter Miami.
The move will mark the first time a football game will be broadcast live on the social media platform in its entirety with one player in focus but it will not be the first instance of Messi grabbing all the attention in a game.
Previously, in an attempt to attract maximum eyeballs on the league’s star player, the MLS broadcast had one camera focused on the 37-year-old’s movements on the pitch during a US Open Cup game in 2023.
