Mercedes Benz India mulls unveiling two more luxury cars in CY24 priced at over ₹1.5 cr.
The Hindu
Mercedes-Benz India plans to launch two luxury cars above ₹1.5 crore, aiming for double-digit growth in 2024.
Buoyed the success of its earlier launches, Germany luxury car maker Mercedes-Benz India is planning to surprise its customers by rolling out two more top-end luxury cars priced at more than ₹1.5 crore for the Indian market in the coming months, said a top company executive.
“Earlier, we said that we will be rolling out 12 new cars. Today, we are unveiling three more making it 12 in a row,” said its MD & CEO Santosh Iyer during an interaction.
But, we are also planning to launch two more top end luxury cars in November and December, which would be priced above 1.5 crore, taking the total to 14 cars.
Reiterating that they are expecting to maintain double digit growth for CY24, he said they are eagerly looking forward for the Diwali season to maintain growth momentum for the year.
According to him, MBI recorded it’s best-ever Q3 sales performance and also concluded highest-ever sales in it’s history for the January-September period.
The carmaker delivered 14,379 cars, up 13% of which 5,117 units, a 21% YoY growth, in Q3 alone. Battery Electric Vehicles grew by 84% and it was 140% over the year ago period. BEV penetration to total sales was 6% (2.5%).
“This resounding success in an otherwise challenging market underscores the strength of our desirable products, our elevated service experiences and an unmatched value proposition of our financial services,” he said.