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Meet the New Yorker behind Spotify’s AI-powered DJ: ‘I’m your friend that’s a little cooler than you, but not too cool’

Meet the New Yorker behind Spotify’s AI-powered DJ: ‘I’m your friend that’s a little cooler than you, but not too cool’

NY Post
Friday, August 16, 2024 6:42 PM GMT

New Yorkers may not recognize Xavier “X” Jernigan walking past him on the street in Brooklyn — but they might do a double take if they heard him talking.

That’s because the 47-year-old is the deep voice and energetic personality behind Spotify’s AI-powered DJ — a feature rolled out to the streamer’s 239 million premium subscribers, where each user becomes a radio audience of one.

Jernigan, who goes by X, comes across like so many other personable, colorful characters living in the concrete jungle. But his encyclopedic knowledge of music and distinctly charismatic and cool energy have all helped the affable host — who has everything from hip-hop to orchestral on his personal playlists, he said — on the path to becoming one of the music industry’s most famous voices.

“I’m your friend that’s a little cooler than you, but not too cool to hang out with you. Listeners feel a human connection with me,” X told The Post.

X’s warm, welcoming AI alter ego seems almost excited to curate and guide perfect strangers through the soundtrack of their day. But the AI DJ isn’t just X’s personal suggestions — even though he did go viral on TikTok earlier this summer recommending songs to strangers after listening to their headphones for three seconds.

The tool analyzes individual listening habits to queue up old favorites, songs you have on repeat and new recommendations while also providing cultural commentary and explanations as to why the song was chosen for you.

Read full story on NY Post
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