Meet the Marie Kondo-inspired professional clutter busters in India who are transforming homes, one wardrobe at a time

With Deepavali around the corner, professional clutter busters are busier than ever, teaching people how to let go, and transforming homes, one wardrobe at a time

Letting go is hard. No wonder Gayatri Gandhi sometimes finds herself in a tug of war with her clients, trying to make them get rid of possessions that do not serve them any more. This could be anything from an empty box of detergent to rusted kadais that are half a century old, says Gayatri, a professional organiser and India’s first certified KonMari consultant.

Gayatri has trained to professionally organise homes using the KonMari method propagated by Japanese organising consultant, author and host Marie Kondo (who first became famous for her book The Life-Changing Magic of Tidying Up in 2011). She launched Joy Factory in 2017 to help people “detach and discard” items they no longer need.