McDonald's to launch $5 meal promo in effort to reinvigorate sales
CBSN
McDonald's plans to launch a $5 meal promo in an effort to lure back customers scared away by recent price hikes to its menu, according to a Wall Street Journal report.
The approximately monthlong offer is slated to begin June 25 and will include a choice of either a McChicken, a McDouble or four-piece chicken nuggets as well as fries and a drink.
"We know how much it means to our customers when McDonald's offers meaningful value and communicates it through national advertising. That's been true since our very beginning and never more important than it is today," McDonald's USA told CBS MoneyWatch.
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