McDonald’s biggest menu shakeup in years rolls out Tuesday
CNN
McDonald’s eagerly anticipated new value menu is rolling out to restaurants Tuesday, marking the chain’s biggest change in several years.
McDonald’s anticipated new value menu is rolling out to US restaurants Tuesday, marking the chain’s biggest change in several years. The “McValue” menu category is a new, budget-friendly attempt at luring back customers who have been put off by McDonald’s higher prices. The popular $5 meal deal unveiled earlier this year is the main draw, and the McValue menu will also feature a new “Buy One, Add One for $1” option that includes breakfast. The new McValue menu will also include more app-exclusive offers, plus local food and drink deals organized by its franchisees. McDonald’s is trying to reignite growth after several dismal quarters. The value perception of the chain has dimmed among its cash-conscious customers: The average price of items has soared about 40% since 2019. The company says this is in line with its rising costs. The chain announced the new menu in November, shortly after an E. coli outbreak that caused sales and traffic to nosedive. McDonald’s said it would pump $100 million into marketing and aid for franchises most heavily affected by the health scare, which has since ended. McDonald’s (MCD) will release quarterly earnings on February 3, giving investors a first peek at whether these efforts are working.
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