Maybelline faces boycott over partnership with Dylan Mulvaney

Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney, who posted a short video last month of herself applying the brand's cosmetics and "getting glam."

The pushback comes as another major brand, Anheuser-Busch's Bud Light, is grappling with a boycott of its beer due to a similar partnership with Mulvaney. 

The uproar comes as conservative lawmakers in some U.S. states pass laws that restrict the rights of transgender people, such as a new measure in North Dakota that restricts transgender health care in the state. Brands both big and small often partner with social media stars to promote their products in Instagram Reels or TikTok videos, often as a way to express support for inclusivity or reach specific groups like LGBTQ+ people or young women.