!['Maybe someone will remember': Billboard offers $10,000 to help find missing boy](https://www.ctvnews.ca/content/dam/ctvnews/en/images/2023/10/21/mckay-billboard-1-6611650-1697923689787.jpeg)
'Maybe someone will remember': Billboard offers $10,000 to help find missing boy
CTV
A new billboard near Mallard, Manitoba is offering a $10,000 reward for information about a 23-year-old missing persons cold case, part of a province-wide campaign aimed at helping to bring lost loved ones home.
A new billboard near Mallard, Manitoba is offering a $10,000 reward for information about a 23-year-old missing persons cold case, part of a province-wide campaign aimed at helping to bring lost loved ones home.
Marcus McKay was only eight years old when he went missing near Bison Road in Mallard, Manitoba on July 15, 2000.
The Manitoba Metis Federation (MMF) is now launching an advertising campaign to try and help bring him home.
"We're going to try and have billboards across the province of Manitoba, to make sure that our citizens and their families are reunited," said Frances Chartrand, vice president of the federation's Northern Metis
Council.
Chartrand was in Mallard on the day McKay went missing, helping with the massive search effort. "We went out there, helped look, and the RCMP came down, the army came down, we had hundreds of volunteers that went walking through the bush to try and find out where he was," said Chartrand.
More than 23 years later, the MMF is launching a province-wide advertising campaign as part of their Pey Key Way Ta Hin/Bring Me Home program.