M.P. Minister asks police to look into Zomato's Hrithik ad after Mahakaleshwar temple priests seek its withdrawal
The Hindu
Bhopal A day after priests of the Mahakaleshwar temple in Madhya Pradesh objected to online food del
A day after priests of the Mahakaleshwar temple in Madhya Pradesh objected to online food delivery firm Zomato’s advertisement featuring Bollywood actor Hrithik Roshan, State Home Minister Narottam Mishra said he has directed police to look into the matter.
Prima facie, the advertisement video being circulated on social media seems morphed, Mr. Mishra told reporters in Bhopal on August 21.
Two priests of the famous temple had on Saturday demanded that Zomato withdraw the advertisement, claiming that it offends Hindu sentiments.
In the advertisement, actor Hrithik Roshan says he felt like having a “thali” (food platter) in Ujjain so he ordered it from “Mahakal”.
To a query, Mr. Mishra said, “Prima facie, the advertisement video being circulated on social media seems morphed. I have told Ujjain’s Superintendent of Police to look into the reality of the video and report to me so that action can be initiated against the guilty.”
The temple priests, Mahesh and Ashish, had said Zomato should withdraw the advertisement immediately and tender an apology.
Devotees are served ‘prasad’ on a thali and the advertisement hurts the feelings of Hindus, they claimed.
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