Luxury brands use blockchain to promote product transparency
The Hindu
The companies will use blockchain to match product ID with client ID, enabling customers to access product history and authenticity by tracking manufacturing process right from raw materials stage to the point of sale
(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) A consortium of luxury brans like LVMH, Prada and Cartier have come together to use blockchain to share information about their products’ authenticity with customers. The move aims to streamline sourcing and categorise goods in a single, digital format, according to LVMH. The brands will use blockchain to match product ID with client ID, enabling customers to access product history and authenticity by tracking manufacturing process right from raw materials stage to the point of sale. The infrastructure will consist of a chain of secure, non-reproducible, digital blocks. The private blockchain will be secured by ConsenSys technology and Microsoft.Podcasts have become our best friends, especially during the Covid-19 pandemic. Whether you are cooking, sketching or going on an evening walk, there is a show that matches your mood. From horror tales to informative conversations to just two friends talking about anything & everything relatable, podcasts have become a part of our lives unknowingly. Over the years, more voices have joined this audio landscape and filled it with stories that resonate with our lives. Podcasts serve as a reminder that everyone has a story worth telling and listening to!