Lululemon strikes five-year partnership with Peloton for content, apparel
BNN Bloomberg
Lululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
Lululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
The deal will make Vancouver-based Lululemon the primary athletic apparel partner of Peloton, while New York-based Peloton will be the exclusive digital fitness content provider to Lululemon.
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