Loud budgeting is in, quiet luxury is out. Meet the TikToker who started the financial trend
CNN
In an online world where luxury and opulence are constantly on display — and unattainable for most people — “loud budgeting” makes being on a budget cool and acceptable.
It started as a joke. At the end of 2023, when social media users were posting their “Ins and outs” for 2024, comedian and writer Lukas Battle did the same, bringing the term “loud budgeting” to the world. “Loud budgeting is a new concept I am announcing for 2024, it’s the opposite of quiet luxury,” he said in the TikTok post, posted on December 29. “If your friend texts you ‘I want to hang out,’ you say ‘I don’t want to spend gas money to come see you and listen to you talk about your ex for three hours.’” The joke took off, and a new financial trend was born. His TikTok post has now been viewed more than 1.5 million times, with other users embracing the new term. Battle told CNN that loud budgeting is “new terminology for people to use when they don’t want to spend money. [It’s a] term people can use that doesn’t make talking about money awkward.” It’s not going on the weekend girls’ trip to Cabo but paying down student loans instead. Or choosing not to join friends for an expensive dinner but inviting them over for a drink beforehand. All you have to say is “I’m loud budgeting.”
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