Localising features helped Snapchat reach 100 million users in India: Snap’s marketing head
The Hindu
In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s the India milestone, and how the company achieved it.
Snapchat, the camera-based social network, hit the 100-million-users milestone in India a few weeks ago. Snap Inc’s Co-Founder and CEO Evan Spiegel announced at the virtual Snap for India 2021 event that the app also attained 70% growth in net new advertisers in 2020, helped by diversification in monetisation streams for content creators on the app.
In an exclusive interview with The Hindu, Snap Inc’s Head of Market Development Durgesh Kaushik spoke about the company’s India milestone, and how the company achieved it.
The transcript has been edited for brevity.
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