LEE CARTER: Election 2024's top lesson is about one crucial thing and we need to learn from it
Fox News
Trump’s campaign wasn’t just about negativity—though it grabbed the most media attention. He asked a simple, resonant question: Are you better off today than you were four years ago?
Lee Hartley Carter is president of Maslansky + Partners, a language strategist, researcher and author of "Persuasion: Convincing Others When Facts Don't Seem to Matter" (TarcherPerigee, September 3, 2019). Follow her on X on @lh_carter.
Anyone who dared question them—who believed things might have been better just four years ago—was labeled as a uneducated or ill-informed. If they dared to align themselves with Trump they would be called racist, misogynist, fascist, or, worse, a Nazi. That’s a hard sell to a frustrated electorate.
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