Latin artists once had to cross over to achieve global success. Now listeners are crossing over to them

Many of the stars taking the stage at Thursday's Latin Grammys will be familiar not just to fans of Latin pop but to most consumers of American pop culture.

For decades, well-established Latin artists rerecorded their music in English and made other adjustments to cross over into the American mainstream. Now, Latin pop artists like J Balvin and Bad Bunny grace the covers of major magazines and appear on late night talk shows without changing their music -- English-speaking listeners are instead crossing over to them.