Lab diamonds have 'shaken off' stigma: CEO

The CEO of a diamond company says consumers have "shaken off a stigma" associated with diamonds grown in laboratory settings.

“People are realizing this is, in fact, a diamond,” Jean Dousset, CEO and founder of Jean Dousset, Lab Diamond Jewelry Designer, told BNN Bloomberg in an interview.

Dousset said the stigma was based largely on two factors, including perceptions that lab-grown diamonds are not real diamonds, as well as visual differences between lab diamonds and natural diamonds.

Now, he said even people who have been in the industry for years are unable to visually differentiate lab diamonds from natural diamonds.