Kudumbashree gender resource centres hold social fairs in Ernakulam to reclaim the ‘old normal’

Events part of Mission’s efforts to take life to pre-pandemic times and help women out of COVID crisis

In what is considered to be one of the biggest mobilisations of the Kudumbashree Mission in the district since the pandemic, its gender development wing has launched week-long social fairs under the aegis of gender resource centres (GRCs).

The fairs, which were organised for three years, was held online last year owing to the pandemic. This year, the motto of the event is to reclaim normal life by overcoming the pandemic responsibly.

“The pandemic has inflicted untold financial misery on women, throwing a spanner in their livelihood, including their entrepreneurship initiatives run with the help of Kudumbashree. There is an inherent fear from which we aim to bail them out. We want to hand-hold them out of their situation through these fairs by showcasing various Kudumbahsree loans and schemes,” said Shine T. Money, District Programme Manager (Gender), Kudumbashree.