Krispy Kreme is off to a seriously rough start as it goes public again
CNN
Krispy Kreme's cameo appearance on the public markets is off to a not-so-sweet debut.
The doughnut chain, which is expected to begin trading Thursday, has priced its initial public offering at $17 per share, raising about $500 million. That's well below what the company was hoping for — $21 to $24 per share — when it announced its original terms last month. The tepid reaction from investors perhaps indicates Wall Street isn't keen on a chain that exclusively focuses on sugary treats during this health-conscious era.
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