Kraft Macaroni and Cheese is changing its name
CBSN
Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read KraftMac & Cheese, and the logo will be updated.
"The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand," the company said in a press release. "The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile, now even more delicious and dripping with creamy, cheesy goodness."
The company said all aspects of the brand identity will be updated – the name, the logo, brand colors, typography, photography, iconography, and packaging.
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