Kohl's tried striking a deal with Amazon. It wasn't enough
CNN
When Michelle Gass took over as Kohl's CEO in 2018, she tried getting creative to bring more shoppers into stores.
The company had just struck a deal with Amazon the previous year to allow customers to bring their returns to select Kohl's locations. The hope was that the deal would attract younger consumers who would then stick around and shop. Kohl's expanded the partnership to every store during Gass's tenure, and she said in November that it was "pleased" with the program. Kohl's has attempted several other new approaches to draw customers in recent years, including expanding its sportswear assortment and leasing out space at a handful of stores to Planet Fitness (PLNT) and Aldi.
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